News: Sony Still Down on PS3

Sony is losing six cents on every US dollar of Playstation 3 hardware sales, according to a financial analysis by the Wall Street Journal.

Despite lifting sales for the console, outselling competitors for the first time last year, and a strong financial outlook for the company overall, the WSK estimates the company loses about $US18 on every unit.

While it’s not uncommon for games companies to sell consoles at a loss, the PS3 has been reportedly not turned a profit since its release, with iSuppli estimating the machine cost $US805 to build. However, iSuppli also believe that the $18 per unit loss is something of an improvement, as it estimated Sony was down $US37 previously.

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