News: Polaroid instant film gets second chancepolaroid camera – white

The Polaroid factory in Amsterdam will soon be making instant film again, thanks to its new owner Florian Kaps, an Austrian artist and businessman.

Kaps describes his project to resurrect instant film as “more than a business plan; it’s a fight against the idea that everything has to die when it doesn’t create a turnover.”

Two film exposure types will be produced, each compatible with both the classic SX-70 cameras popular with artists and the more modern 600 series.

This bid comes after Polaroid ressurected the instant camera with the PoGo – a combination of a digital camera and a small colour printer that produces 5-by-8 centimetre, sticky-backed prints.

The new camera is due to be available later this year for US$200 (NZ$364).