News: Dick Smith opens new-look store
The new-look Queen Street store is the first example of the change to the electronic retailer’s branding.
Dick Smith’s new “concept” store is slicker, more streamlined and features interactive areas where customers will have the chance to touch, feel and test the products they are interested in.
“Our new store format features the latest computers, communications, cameras, gaming and entertainment brands and products”, says NZ Country Manager James Cunnold.
“Technology is becoming a basic commodity of life so we have designed a new store to provide customers with a place to find all their technology needs in one location”.
The Queen St store will feature grand opening events and specials from 7 to 9 August.
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