Perhaps the arena of consumer electronics with the most junk products per population, ear buds have long been misunderstood by many.

Not so by microphone and headset manufacturer Shure, an American company that takes all levels of audio-electronics seriously, including the convenient bud.

In-ear connoisseurs will be happy to hear the latest addition to Shure’s earphone line, the SE215, will be making its way to New Zealand shelves mid-April.

Sporting a single dynamic microdriver the buds promise to deliver detailed sound and enhanced bass along with robust sound isolation.

The mid-range earbuds also feature a detachable cable, which is always a welcome feature for those who like to give their gear a good thrashing, making replacement a far smaller burden.

The set also comes with sound isolating sleeves in multiple sizes, with the two-fold affect of blocking ambient noise while keeping the buds comfortably secured in your ear.

They also look good, if non-descript, in both translucent black and barely-visible clear colour schemes.

Sitting below the company’s high-end SE315 single microdriver model, the SE215 is touted as the logical choice for those looking to upgrade their portable players and don’t want to sacrifice quality through cheap earphones.

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