Sony New Zealand has announced a significant Christmas marketing campaign which covers their leading range of PlayStation platforms and exclusive software titles.

Spearheaded by PlayStation 3, the campaign will showcase the ‘world of entertainment’ that only PlayStation can deliver to all entertainment seekers, with both hardware and software set to be promoted through an integrated campaign that includes TV, online, experiential, PR, plus a strong retail presence, all in the lead up to Christmas.

Sony NZ also confirmed that it will be offering one bonus game with every PS3 purchased during the holiday season. Consumers will have the choice between LittleBigPlanet, SingStar ABBA (with microphones), MotorStorm Pacific Rift and Resistance 2, as and when each new blockbuster title is released over the coming weeks. All games are exclusive to PS3 and valued at $119.95.

Unique content, which consumers can only enjoy through a PlayStation platform, is set to be a key sales driver this Christmas, with something on offer for everyone. For social gaming enthusiasts, SingStar ABBA on PS3 and PlayStation 2 (PS2TM) and Buzz! Quiz TV on PS3 will satisfy anyone up for some family fun this season. In contrast, Resistance 2 and MotorStorm Pacific Rift sees two of the top selling PS3 titles to date releasing sequels that up the ante on the originals, already achieving critical acclaim that will appeal to more traditional gamers.

“Whether it’s watching Hancock on Blu-ray, getting together for some family fun on SingStar, saving mankind in Resistance 2 or creating and sharing your LittleBigPlanet with the world, only PlayStation can offer such a diverse array of entertainment for everyone and anyone to enjoy this Christmas,” added Hine.